"Kristen ist die perfekte Verkörperung einer ganz bestimmten Idee von Balenciaga: Dass Schönheit beides ist, pur und unkontrollierbar. [...] Balenciaga hat sie wegen ihrer reizbaren Jugendlichkeit und ihrer rebellierenden Feminität ausgewählt."
The edp scent is said to combine the fantastical and ultra-contemporary aspects of the Balenciaga brand. “There is a real duality in Balenciaga, between classicism and experimentation,” noted Creative Director Nicolas Ghesquière. “For this new fragrance, I wanted to explore this paradox between the pure and the enigmatic further. A few years ago, I designed this ‘floral collection’. The dresses were covered with flowers, but these flowers were neither charming nor romantic. They structured the whole silhouette. I wanted the flowers in this perfume to express the same idea.”
(...) The fragrance face is actress Kristen Stewart, best known for her role in the blockbuster Twilight saga. Balanciaga chose her for her tetchy youthfulness and rebellious femininity.
“Kristen Stewart has a real personality,” noted Ghesquière. “She captivated me when we met a few years ago. I had not forgotten her. She is the perfect embodiment of a certain idea of Balenciaga: that beauty that is both pure and uncontrollable. We met again for Florabotanica. She is totally this graceful and mysterious figure that symbolises this strange botanical garden.”